Leisure and Museums
The leisure market has seen significant change since the start of the new millennium with increased focus on maximising leisure time. The phenomenal growth in the use of smart devices sees today’s leisure-seeking public demand information and entertainment imparted in a stimulating and engaging way.
This new challenge is requiring museums and leisure facilities to adapt to the technological age and to make use of a wide range of display technologies with more sophisticated and immersive interactive exhibits to increase footfall.
Austerity measures have impacted deeply on this sector. Museum managers must fully embrace the need to attract visitors of all ages through creative use of technology based on future proof longevity to ensure the lowest cost of ownership, as well as develop closer partnerships with corporate organisations in a bid to stretch the budget.
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