Cinema

The major cinema chains have already made the transition to digital cinema projection with smaller cinemas and art houses following suit. The move to digital now focusses on front-of-house where traditional paper posters are being replaced with digital signage.

Digital signage offers a huge marketing opportunity changing the face of cinema and boosting retail sales, with special promotions linked to particular movies, capable of changing according to the time of day and audience.

Odeon’s flagship Leicester Square venue is the blueprint for the future of cinema with three huge LED installations highlighting the latest blockbuster movies. Digital signage offers flexibility and helps to boost film marketing with a strong return on investment.