Retail
Natural competition between retailers has led to ever more elaborate and large scale projects in order to get their screens noticed and enjoy the significant benefits to be gained through attracting, directing and focusing the revenue-generating potential of consumers.
Digital display assets are crucial to achieving a cohesive cross-channel communications strategy, bridging the gap between e-commerce and in-store data driven marketing campaigns. Facilitating the gathering of data for content targeting, interaction and audience measurement, NEC’s leafengine supports intelligent ‘context aware’ digital signage solutions.
Enhancing the shopping experience with a more personalised, ‘joined-up’ journey leads to increased brand loyalty and sales uplift. Interactive technology allows owners to measure ROI; understanding how consumers interact with the technology allows the retailer to evolve content to maximise the ROI for a truly adaptable solution.
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