DOOHAPPS
DOOHapps is the first interactive application store for the Digital-Out-of-Home industry. The major differentiator of DOOHapps is that we decimate the cost of developing interactive campaigns for large screen formats and offer onthe-shelf Apps ready to use. Our Apps include embedded reporting and consumer conversion tools to bridge the large screen experience to online or social media. DOOHapps is active in retail, cinema lobbies and event/campaigns.
DOOHapps brings digital signage to the next level by powering the displays with attracting and engaging interactive applications. Gamification of each App ensures that viewers can interact with their smartphones or gestures in a straightforward and intuitive way. The interactive applications are offered in an App store business model and each App has been developed and tested tailored for outdoor advertising, shopping, entertainment and information purposes. The App store is managed through the DOOHapps cloud based CMS where users can easily download the Apps, personalize their selected Apps with their own media by means of a simple web-interface, schedule the Apps on their display network and retrieve the reporting showing the impact of the campaign; real audience measurement statistics, number of interactions, social media reach.