Experience Engaging Digital Retail Solutions
NEC Solutions Showcase, Vinopolis London, 20-21 May 2015
www.showcase-nec.com
Now more than ever, retailers are under pressure to utilise AV; it has become a given to have at least considered it. Bigger, brighter or more widespread; to what level you embrace digital signage, one objective remains constant – to create a customer "experience" that will add value to the shopper and to the business. Striving to maintain continuity in this customer experience, across formats and devices, both in-store and on-line, is a major strategic challenge for retailers today.
Digital Display assets are crucial to achieving a cohesive omnichannel communications strategy, bridging the gap between e-commerce and in-store data driven marketing campaigns. High visibility ‘context aware’ and interactive solutions maximise the accuracy of delivered content and generate vital information on customer activity, enabling planners to optimise the effectiveness of cross channel messaging.
At the NEC Solutions Showcase, we collaborate with the leading solutions providers in the retail space to demonstrate fully integrated digital display solutions, designed and presented for specific retail applications.
MOBILE INTERACTION
Creating a two-way channel for direct, local communications with shoppers offers retailers a powerful tool to engage with their customers. At the Showcase, we will utilise NFC and Beacon technology to automatically change content on signage displays and enable visitors to interact via their mobile phones. Collaborating with our partner Dot Origin, powerful new mobile experiences and interactions are tightly linked to the on-screen content. For kiosks and point of sale systems it enables advanced localised applications including order pick-up, wireless loyalty and mobile payment.
THE SCALA SHOP
NEC collaborates with its solutions partner Scala at the Showcase to demonstrate intelligent digital signage solutions to increase sales, improve brand loyalty, optimize the customer experience and reinforce business objectives. Using the latest Scala retail solutions, the retailer can target the shopper on a 1-to-1 basis; marketing techniques that were exclusive to online retailers are now also available in the physical world. By automatically optimizing messaging and content based on fact-based consumer insights, retailers can further improve their sales and revenue goals.
NEC DEPARTMENT STORE
Whilst creating a customer experience is for retailers, de rigueur, this is equally important at the NEC Showcase as we seek to host an experiential event, an experience for our visitors. Presented in real-life scenarios, the retail zone demonstrates contemporary digital retail solutions as one would see them on the High Street. From changing rooms to customer services; retail banking to staff rooms; cat walks to concession displays, step into the scenario and experience it for yourself.
HIGH BRIGHT DISPLAYS
Getting noticed in the High Street demands the brightest displays and you will find the full range of High Bright window displays and LED indoor and outdoor signage at the NEC Showcase.
The 2015 NEC Solutions Showcase takes please at Vinopolis, London on 20-21 May. To register and to find out more about the event and our partners, visit www.showcase-nec.com
NEC offers the largest retail friendly B2B portfolio including Large Format Displays, Video Walls, Projection, Touch Screens, Slot-in PCs, Mounting Solutions, Intelligent Signage Software, Audience Analytics, Outdoor/Indoor LED Modules, High Bright Window Displays.
At NEC Solutions Showcase we be collaborating with DOOHapps, Dot Origin, InStoreMedia, Intevi, ProDisplay, RMG Networks, Scala and SmartSign to present fully integrated, end to end retail display solutions.